Imperial Hotel – A Favorite for Families in Great Yarmouth
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Key details
About the Hotel
13 To 15 North Drive, Great Yarmouth, NR30 1EQ,
-
Near the beach
Great
8.6
9.4
/10
5.0
4.7
/5
Loved by Imperial Hotel guests
Cute staff
Spacious rooms
Delicious breakfast
Excellent service
"The food was particularly good."
r harper from United Kingdom
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"We were given a room on the top floor, it was much better than we could've imagined!"
Anonymous
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"Beach front location."
Alexandra from United Kingdom
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4-star beachfront hotel with 2 AA Rosette dining, Hotel of the Year in Great Yarmouth
Dining
The hotel has two acclaimed restaurants, including Café Cru which holds 2 AA Rosettes and was named Restaurant of the Year by the Greater Yarmouth Tourist Authority. Breakfast is a full table-service menu with fresh local options such as smoked haddock and kippers, plus vegetarian and gluten-free choices. The Terrace restaurant offers outdoor seating with direct views of North Beach and the sea.
Rooms & Amenities
Guest rooms come with air conditioning, Freeview TV, and en suite bathrooms with either walk-in showers or baths with rainfall shower heads. Family suites connect a main bedroom with a separate children's room fitted with bunk beds. The hotel provides free private parking on site and an electric vehicle charging station for guests.
Pet-Friendly Policies
Dogs are welcome throughout the hotel, with pet bowls provided and a small welcome treat left in the room on arrival. Guests may dine with their dogs in the bar area and on the Terrace restaurant. A nightly charge of £15 covers extra cleaning for rooms with pets.
Location & Nearby Attractions
The hotel sits directly on the beachfront along North Parade, a quieter section of Great Yarmouth away from the main amusement area. Great Yarmouth Pier Beach and Caister on Sea Beach are within walking distance, and Sea Life Great Yarmouth is a short drive away. The property also has a golf course for guest use and is close to the Venetian Waterways.
Accessibility & Business Facilities
A stair lift provides access to the reception level for guests with mobility issues, and the hotel has designated accessible parking and a raised toilet in certain bathrooms. Business travelers can use the meeting and banquet facilities, plus a business centre with fax and photocopying services. The hotel also offers a concierge service and express check-in/check-out for efficiency.
Highlights
Dining: Café Cru with 2 AA Rosettes
Awards: Hotel of the Year - Greater Yarmouth Tourist Authority
Location: Beachfront on North Parade
Pet Policy: Dogs welcome with pet bowls and treats
Parking: Free private parking and EV charging
Accessibility: Stair lift to reception
“What strikes me most is the blend of historical charm with modern comfort. The beachfront location, complete with terrace dining, is certainly a highlight, and the acclaimed Café Cru suggests a serious commitment to dining. It appears to be a particularly welcoming option for families and even those traveling with pets.”
Grace WhitmanContent & Editorial Director at Familyhotels
Choose from a variety of room types
Choose from a wide variety of rooms designed for families, including double rooms, family suites, and rooms with breakfast included
House Double
2 persons
15 sq. feet
1 King-size bed
Air conditioning
Heating
room details
Sea View Double or Twin
2 persons
15 sq. feet
1 King-size bed
Air conditioning
Heating
room details
Sea View Double
2 persons
15 sq. feet
1 King-size bed
Air conditioning
Heating
room details
Show all rooms
Availability and pricing for your selected dates
Book your family’s getaway in a snap with up-to-date availability and pricing!
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Check-in/ Check-out
Facilities
Each family-friendly hotel provides top-notch amenities for an unforgettable stay with your loved ones
Facilities: Great
8.5/10Review score
General
No smoking on site
Wi-Fi
Free parking
Safe deposit box
24-hour reception
VIP check-in/ -out
Express check-in/ -out
Pets allowed
Rooms/ Facilities for disabled
Security
Luggage storage
Lift
Smoke detectors
Electric vehicle charging station
Fire extinguishers
Key access
Sports & Fitness
Hiking
Cycling
Tennis court
Bowling
Golf course
Guest Parking
Electric kettle
Services
Pet amenities available
Room service
Housekeeping
Car hire
Laundry
Dry cleaning
Welcome drink
Dining
In-room breakfast
Restaurant
Snack bar
Bar/ Lounge area
Dinner
Packed lunches
Special diet menus
Business
Business centre
Meeting/ Banquet facilities
Fax/Photocopying
Children
Cots
Board games
Children's menu
Facilities for people with disabilities
Toilet for disabled
Bathroom for disabled
Spa & Leisure
Beach access
Sun terrace
Leisure/ TV room
Room features
Air conditioning
Heating
Soundproofed rooms
Terrace
Tea and coffee facilities
Ironing facilities
Bathroom
Free toiletries
Self-catering
Electric kettle
Media
Flat-screen TV
Direct dial telephone
AM/FM alarm clock
Room decor
Carpeted floor
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Dining Onsite
At the Imperial Hotel, a delightful array of dining venues awaits, each showcasing the charm of British cuisine alongside health-conscious options. Enjoy family-friendly atmospheres, stunning views, and a menu that caters to all dietary preferences, creating a memorable experience for every guest.
Cafe Cru
British
Ambiance
Traditional and inviting, perfect for a cozy dining experience.
Key Offerings
Features a diverse menu that includes vegetarian, vegan, gluten-free, and dairy-free options. Enjoy lunch and dinner, featuring beautifully crafted dishes emphasizing local ingredients.
Reservation
Recommended
Monday to Saturday: 18:00 - 21:00; Sunday: 12:00 - 15:00
The Terrace
British
Ambiance
Family-friendly and modern, with breathtaking sea views creating a vibrant backdrop for meals.
Key Offerings
Offers an all-day dining experience that includes breakfast, lunch, dinner, and delightful high tea. The menu caters to vegetarians, vegans, and those with gluten sensitivities.
Reservation
Not needed
Daily: 07:00 - 21:00
Bar Fizz
British
Ambiance
A traditional setting tailored for families, perfect for casual gatherings.
Key Offerings
Delight in a variety of meal options for lunch and dinner, with vegetarian, vegan, and gluten-free choices available. Enjoy drinks and light bites in a lively atmosphere.
Reservation
Not needed
Daily: 11:00 - 23:00
Imperial Hotel Location
13 To 15 North Drive, Great Yarmouth, NR30 1EQ,
Explore Great Yarmouth
Explore Great Yarmouth
Top Attractions
Activities
Dining
Entertainment
Joyland
8 minutes' walk
Joyland features classic amusement rides and attractions, perfect for families and children of all ages.
Venetian Waterway Gardens
2 minutes' walk
Beautiful gardens with picturesque waterways and walking trails, ideal for a relaxing stroll or picnic.
SEA LIFE Great Yarmouth
18 minutes' walk
An interactive aquarium featuring marine life exhibits, perfect for both kids and adults. Ideal for a family day out.
Hippodrome Circus
15 minutes' walk
A historic circus venue offering spectacular performances, entertaining everyone from families to couples.
Beach Games at Gorleston Beach
12 minutes' drive
Engaging activities like beach volleyball or paddleboarding are available at Gorleston Beach, a fun day for thrill-seekers.
Relaxing at Sea Life Gardens
18 minutes' walk
Enjoy a tranquil escape with yoga classes in the serene surroundings of the gardens, perfect for relaxation.
Garrods Bar & Restaurant
2 minutes' walk
A cozy spot offering a diverse menu with local dishes and international options. Reservations recommended.
No.29 Bar and Kitchen at The Kensington
5 minutes' walk
Casual dining with a modern twist, focusing on seasonal ingredients and relaxed atmosphere. Vegetarian options available.
Brews & Tunes Live Music Bar
10 minutes' walk
A vibrant bar showcasing local musical talent with a mix of genres in a lively atmosphere. Perfect for music lovers.
Britannia Pier Theatre
5 minutes' walk
Offers a variety of performances including comedy shows and musicals. Great for families and night outings.
Tips on navigating the city
City Centre
Great Yarmouth 9 min · 2300 ft
Airports
Norwich International (NWI) 58 min · 23.8 mi
Train
Great Yarmouth Railway Station 15 min · 4000 ft
Berney Arms Railway Station 12 min · 4.8 mi
Bus
Bus stop 2 min · 400 ft
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Check Rates
Property information and rules
Check-in
from 15:00-23:59
Check-out
until 10 am
Guest Parking
Private parking is possible on site for free.
Internet
Wireless internet is available in the entire hotel for free.
Breakfast
At the hotel Imperial guests are invited to a full breakfast served for free.
Children & extra beds
There are no extra beds provided in a room.
Pets
Pets are allowed on request.
Year renovated:
2012
Number of floors:
4
Number of rooms:
47
Family-focused reviews and ratings
Read feedback from other families who have stayed to ensure you make the right choice.
Review summary
Based on recent reviews
Powered by AI
The Imperial Hotel enjoys a superb location just across from the beach and promenade, offering sea view rooms that many guests appreciate. The spacious and clean rooms often feature comfortable beds, walk-in showers, and tea and coffee making facilities. Breakfast is a highlight, with options served to the table, though some diners have found the lunch menu at Cafe Cru disappointing. The hotel provides convenient amenities such as a lift and free parking next to the building.
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Review score
Based on 490 verified reviews
9.1 /10
Perfect
95 %
Recommend
Staff
9.4/10
Location
9.3/10
Value for money
8.2/10
Facilities
8.5/10
Pros
Friendly staff
Excellent breakfast
Excellent location
Cons
Hard bed
Poor TV selection
Guest reviews
based on 490 reviews
9.1/10
based on 982 reviews
4.5/5
based on 663 reviews
8.6/10
Justin from Canada
House Double
3 nights in November 2025
|
Reviewed: February 15, 2026
6/10
a disappointing dessert and outdated room
shabby room high prices
the shower was good.
the room looked shabby. i noticed a strange smell. breakfast prices in the restaurant seemed higher than other hotels nearby.
0 Helpful
molly from united kingdom
Family with children
Family 4 Suite &
1 night in November 2025
|
Reviewed: December 19, 2025
9.3/10
lovely room, lovely staff
sea view comfortable bunk beds good shower
I enjoyed my family room. It had a great sea view. the main bed was huge, and my kids enjoyed the roomy, comfortable bunk beds. i found the large bathroom had a bath and a good shower. Two good size wardrobes were available.
the hotel prizes in the restaurant are quite high compared to other hotels in the area.
Dining
9/10
The restaurant menu offers good variety, catering to all tastes and dietary needs. The kids menu is also fantastic. i thought all the meals were very good value for money, freshly cooked, and delicious.
Facilities
9/10
the hotel kindly set up a table for 13 in the dining room for both breakfast and evening meals. i found the bar area comfy (not overpriced!). the hotel has good parking facilities .
Rooms
10/10
our family room was spotlessly clean and very well cared for. tea making facilities were available (i always appreciate that!). you can control your own heating and cooling in the rooms.
0 Helpful
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Eva from Germany
Family with children
House Double
3 nights in November 2025
|
Reviewed: December 14, 2025
9/10
tea facilities waitress service free parking
My room included tea and coffee making facilities. Breakfast had a full waitress service, I found this very convenient. The location provided free parking.
The bathroom heater seemed permanently on, I could not adjust it.
0 Helpful
Hudson from Canada
Family with children
Family 3 or Twin
3 nights in November 2025
|
Reviewed: December 14, 2025
9/10
attentive staff clean room friendly member
the staff was very attentive and cute. the room was clean and looked well maintained. food at the restaurant was perfect, and every staff member was nice and friendly.
there was no complimentary water in the room.
0 Helpful
Ted from United States
Family with children
House Double
1 night in November 2025
|
Reviewed: December 01, 2025
6/10
thin walls strange smell
The free car park was located right next to the building.
My room felt shabby and had a strange smell. the walls seemed thin because I heard cleaners nearby early in the morning. A smoke alarm woke me at 7:30 am. I think this is not a 4-star level.
0 Helpful
Joseph from Germany
Family with children
Family 3 or Twin
4 nights in August 2025
|
Reviewed: November 02, 2025
9/10
excellent experience
freshly cooked items hot water friendly staff
the breakfast featured tasty, freshly cooked items. the bathroom had a bath and sufficient hot water. i found all hotel staff friendly. the accommodation includes a comfortable bed.
0 Helpful
Penelope from United Kingdom
Single
Best Sea View
4 nights in August 2025
|
Reviewed: August 27, 2025
9.0/10
pleasant stay
excellent food attentive staff bedroom cleanliness super clean bathroom
the food was excelent in every way i find it. the staff showed much professionalism when assisting me. they always were attentive to my needs. the cleanliness of the bedroom impressed me. the bathroom was also super clean i must admit.
Facilities
9/10
parking was available on site. it was very convenient to have a space. wi-fi was available. the wi-fi was free to use during there stay, i apreciate that.
Dining
9/10
breakfast had a varied and comprehensive menu. the breakfast menu included great items. the club cru restaurant menu features fantastic food and drinks, i liked that the restaurant serves many kind of dishes.
Location
9/10
the hotel is near the sea. the location is very close to the shore. it was a short walk to the beach and pleasure beach. i also enjoyed the walk along the boardwalk area.
0 Helpful
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FAQs
About Imperial Hotel
What are the check-in and check-out times at Imperial Hotel?
Check-in is at 15:00 and check-out is at 10:30.
How far is Imperial Hotel from Norwich International Airport?
The hotel is located 40 km from Norwich International Airport.
What dining options are available at Imperial Hotel?
Dining options include two on-site restaurants, including Café Cru, which serves British cuisine.
Is there parking available at Imperial Hotel?
Free private parking is available on-site at the hotel.
Does Imperial Hotel have facilities for guests with disabilities?
The hotel has a stair lift to reception and provides access features for guests with disabilities.
Which attractions are near Imperial Hotel?
Nearby attractions include Great Yarmouth Pier Beach (0.5 km) and Sea Life Great Yarmouth (1 km).
What amenities are provided in the rooms at Imperial Hotel?
Rooms come equipped with air conditioning, free Wi-Fi, flat-screen televisions, and tea/coffee making facilities.
What recreational activities can guests enjoy at Imperial Hotel?
Guests can enjoy amenities such as a golf course, tennis courts, and beach access.
What are the breakfast hours at Imperial Hotel?
Breakfast is served from 07:00 to 09:30 on weekdays and from 08:00 to 10:00 on weekends.
Does Imperial Hotel offer business services?
The hotel features meeting rooms and a business centre for corporate travelers.
Are there any nearby restaurants to Imperial Hotel?
Nearby restaurants include Beach Hut (0.5 km), Cafe Cru (on-site), and Pub on the Prom (0.5 km).